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The New Yahoo! Logo

Today Yahoo! introduced their new logo. Creating a new logo for a large corporation is no easy task, often costing a very pretty penny. There are exceptions like Nike ($35), Google ($0), and Coca-Cola ($0), but on the high end there are some major invoices getting paid.For instance $1,000,000 for Pepsi's recent endeavor and a staggering $211,000,000 for BP.

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I'm Sorry. What Was That?

Everone who works in creative has had a few clients that tests their limits. Most are fine, but every great once in a while, there comes a client that might just make this great website called "Clients from Hell." This site is basically a collection of creative professionals that share their stories of dealing with that magic one percent.

Check it out...

 

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Check Your Jargon at the Door

As advertisers, our job is to help spice up the language of our clients materials, from web to brochures to whatever they desire. When relating our decision making to our clients, we often go overboard with our jargon. Why use one word when four really big words make it sound extraordinary. Luckly there is one site out there who privides a level of transparency in the industry. While its name might be a little much for some, it won't cease to amuse anyone in or out of the industry with how out-of-the-box we advertisers can reach with our descriptions.

 

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