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branding

The New Yahoo! Logo

Today Yahoo! introduced their new logo. Creating a new logo for a large corporation is no easy task, often costing a very pretty penny. There are exceptions like Nike ($35), Google ($0), and Coca-Cola ($0), but on the high end there are some major invoices getting paid.For instance $1,000,000 for Pepsi's recent endeavor and a staggering $211,000,000 for BP.

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